2/18/2022 Apple Juice Mac App
Apple segmentation, targeting and positioning represents the core of its marketing efforts.
Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Common set of characteristics shared by Apple target customer segment include appreciating design, quality and performance of technology products and services over their prices. Positioning refers to the selection of the marketing mix that is the most suitable for the target customer segment.
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The multinational technology company positions itself as a premium brand offering products and services with advanced functions and capabilities for additional costs. Accordingly, Apple target customer segment comprise well-off individuals who are willing to pay extra for technology products and services with advanced design, functions and capabilities.
Under the leadership of late Steve Jobs, Apple mainly used mono-segment type of positioning, appealing to the needs and wants of a single customer segment. However, after Tim Cook became CEO, the multinational technology company has been consistently increasing its product ranges shifting from mono-segment type of positioning to multi-segment positioning.
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As the name implies, multi-segment positioning attempts to target multiple customer segments at the same time with different product or service packages. Accordingly, “no longer do the barista and the corporate executive use the same iPhone — today, there are high-end models, consumer models, and a long line of old products the company keeps around to fill every niche and price point.”[1]
Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Get more from every visit! Pay through the app and earn 2 points for every dollar spent. Hit 350 points and we'll give you $10 to spend on your favorite items! Delivery for the Homies We'll deliver right to your door Juicy Pickups Order ahead for store pickup Pay in Store Save time and earn rewa. The Juice It Up! App is your go-to for earning and tracking rewards, ordering ahead for quick and convenient pick-up, and finding a location near you! Download it today to order your favorite smoothies, juices and bowls, and let us help you stay balanced all while earning great rewards!
Apple segmentation, targeting and positioning is illustrated in table below.
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Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Moreover, the report contains analyses of Apple leadership, organizational structure and organizational culture. The report also comprises discussions of Apple business strategy, ecosystem and addresses issues of corporate social responsibility.
[1] Marx, P. (2019) “Apple’s Product Line Is a Mess” Medium, Available at: https://medium.com/s/story/apples-product-line-is-a-mess-5a9a5730cafa
[2]According to Young &Rubican lifestyle classification model
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